Day: May 7, 2020

A small to mid-sized US pharmaceutical manufacturer preparing to launch a new product hired us to maximize their positioning within a competitive market landscape. The project objectives were wide-ranging, consisting of segmenting payers to understand volume and access contribution, prioritizing MCO accounts, and selectively contracting to improve access and utilization management (UM).

We worked with a mid-sized pharmaceutical manufacturer based in the US preparing to launch a product in a competitive market. The client hired us to evaluate four to six possible marketplace scenarios to determine possible appropriate actions under certain marketplace conditions.