ISPOR Pricing Short Course with Jack Mycka at Annual European Congress in Athens, November 8-11, 2008

  • Brian Thurlow

Montclair, NJ ― June 27, 2008 ― Jack Mycka, President and Partner of MME, LLC, will join with Renato Dellamano, Ph.D. (President of ValueVector, Milan, Italy) to offer two courses, Elements of Pharmaceutical/Biotech Pricing I – Introduction and Case Studies in Pharmaceutical/Biotech Pricing II – Advanced, at ISPOR’s 11th Annual European Congress to be held in Athens, Greece, November 8-11.  This will mark the fifth consecutive year that ISPOR has asked Jack and Renato to present pricing short courses at its European meeting.

Elements of Pharmaceutical/Biotech Pricing I – Introduction will give participants a basic understanding of the key terminology and issues involved in pharmaceutical pricing decisions. It will cover the tools to build and document product value, including issues, information, and processes employed (including pricing research); the role of pharmacoeconomics; and the differences in payment systems that help to shape pricing decisions.  These tools will be further explored through a series of interactive exercises.  This course is designed for those with limited experience in the area of pharmaceutical pricing and will cover topics within a global context.

In Case Studies in Pharmaceutical/Biotech Pricing II – Advanced, case studies will be employed to lead participants through the key steps of new product pricing, with a focus on the need to thoroughly analyze the business environment and its constraints and opportunities and on the need to closely integrate the pricing, reimbursement, and PE strategy for the new product with the clinical development and marketing strategies.  Practical exercises will allow participants to consolidate the concepts delivered in the Elements introductory session and expanded on in this session.  Areas covered will include the post-launch issues of reimbursement and pricing maintenance as a part of life-cycle management in a global environment.  This course is for individuals who have completed Elements of Pharmaceutical/Biotech Pricing I – Introduction or are familiar with both the key determinants of pharmaceutical pricing and the main international health systems.

For more information on the conference, please visit the ISPOR Web site**.

For additional information about this course or Medical Marketing Economics, please contact us at 662.281.0502 or via e-mail at

**Link will open in a new window

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