ISPOR Pricing Short Course with Jack Mycka at 6th Asia-Pacific Conference in Beijing

  • Brian Thurlow

Montclair, NJ ― March 4, 2014 ― Jack Mycka, Global President and CEO of MME, LLC, will join with Manny Papadimitropoulos, Ph.D. (Director, Health Outcomes Research, Intercontinental Region and Japan, Eli Lilly and Company, Toronto, ON, Canada), to offer a short course entitled Elements of Pharmaceutical/Biotech Pricing at ISPOR’s 6th Asia-Pacific Conference to be held in Beijing, China, September 6-9, 2014.

Elements of Pharmaceutical/Biotech Pricing will give participants a basic understanding of the key terminology and issues involved in pricing decisions and the principles of reimbursement methodologies.  It will cover the tools to document product value, the role of pharmacoeconomics in pricing, and the differences in payment systems that help to shape pricing decisions.  Recent pharmaceutical spending patterns, trends, and cost-containment measures will also be discussed, taking into account the wider policy context.  The pricing systems of several countries will be presented.

For more information on the conference, please visit the ISPOR Web site.

For additional information about this course or Medical Marketing Economics, please contact us at +1 662.281.0502 or via e-mail at

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