Jack Mycka Teaches Pricing Short Course at ISPOR Europe 2019 in Copenhagen, November 2-6

  • Brian Thurlow

Montclair, NJ ― November 5, 2019 ― Jack Mycka (Global President and CEO of MME, LLC), joined Renato Dellamano, Ph.D. (President of MME Europe and ValueVector, Milan, Italy), to offer a short course at ISPOR Europe 2019, held in Copenhagen, Denmark, November 2-6.

Elements of Pharmaceutical/Biotech Pricing is designed to give participants a basic understanding of the key terminology and issues involved in pharmaceutical pricing decisions. It covers the tools to build and document product value, including issues, information, and processes employed (including pricing research), the role of health economics, and the differences in payment systems that help to shape pricing decisions. These tools are further explored through a series of interactive exercises. The course is designed for those with limited experience in the area of pharmaceutical pricing and covers topics within a global context.

For information about ISPOR and future conferences, please visit the ISPOR Web site.

For additional information about this course or Medical Marketing Economics, please contact us at +1 662.281.0502 or via e-mail at info@m2econ.com.

See the MME Website Presentations section to view a poster paper from this conference.

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