Medical Marketing Economics Provides Industry Expert Assistance in Answering US Payer and Reimbursement Questions

  • Brian Thurlow

Medical Marketing Economics, a leader in the development of value-based strategies for pharmaceutical and biotechnology companies, is proud to announce the expansion of its payer and reimbursement focused services.  MME offers a broad line of services built upon first-hand managed market experience designed to provide clients with answers to their strategic marketing, market research, and pricing and reimbursement questions. 

To help clients deal with the ever more complex field of managed markets, in the US MME offers training, research, and advising based on extensive industry experience second to none.  MME’s customized managed markets training services range from short workshops that cover the basics of reimbursement and payer behavior to longer in-depth sessions that delve deeply into specific product and therapeutic areas to help clients gain new knowledge and understanding of this large and varied customer segment and put this knowledge to use.

MME also delivers timely and relevant managed care solutions with its proprietary and industry-leading Window into Managed Care (WiMC), a panel of advisors who enable measuring and monitoring of the payer environment.  Each WiMC advisor has been individually qualified for panel inclusion based on his or her managed care experience and knowledge, business acumen, and willingness to reveal all pertinent information to MME’s pharmacists and pharmaceutical industry professionals in an interactive peer-to-peer interview setting.

To meet the full range of client needs, MME offers four different levels of innovative WiMC service:

  • WiMC Decision Support Panel ― Extended interview tool that provides the client with a decision assessment of critical issues that is significantly faster than a traditional Ad Board, includes more panel participants than the standard Ad Board and includes participants who are independent and not influenced by other panel members
  • WiMC Quick Reaction Panel ― Immediate answers to vital payer questions provided by input from 5 WiMC panel members within 7 days
  • WiMC Fast Answers Panel ― In-depth inquiry that gathers the opinions and intentions of 10 WiMC panel members within 15 days
  • Market Event Tracking Panel ― Monitors a product’s market position and/or progress to be certain that clients are not surprised by market changes.

MME also provides full advising and quantitative marketing research services that help firms develop payer and provider strategies that are designed to help firms thrive in this dynamic marketplace. 

About Medical Marketing Economics

MME is a global leader in the development of value-based strategies and market research for health care goods and services.  From its offices in Oxford, Mississippi, and Montclair, New Jersey, MME assists clients in gathering, evaluating, and understanding the information needed to make profitable, value-based decisions about their products and services.  For more information about Medical Marketing Economics, visit www.m2econ.com or contact us at the numbers below.
Contact                    Phone                                   E-Mail
Paul DeBree                (973) 744-2500              info@m2econ.com
Mick Kolassa              (662) 281-0502              info@m2econ.com
Jack Mycka                (973) 744-2500              info@m2econ.com

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