Oxford, MS, and Montclair, NJ – Mar 25, 2008 — Medical Marketing Economics, a leading consultancy focused on bio/pharmaceutical value-based strategies is proud to announce it has expanded its oncology focus by forming MME Oncology, a new division exclusively dedicated to the hematology and oncology market. MME Oncology provides our clients access to the professional knowledge and talents of Carlton Sedberry, DPh, a pharmacist with 18 years of experience in the clinical, technological, and operational facets of oncology. MME Oncology includes oncology-specific services built upon MME’s vast oncology experience and will assist our clients with strategic marketing, market research, and pricing and reimbursement questions.
The oncology/hematology marketplace has grown dramatically in recent years and is poised to grow even more. Globally, the oncology class is growing 3 times faster than the pharmaceutical market as a whole and is forecast to become the dominant pharmaceutical business by 2010. With approximately 400 new agents in various stages of development, the oncology pipeline will become the largest of any therapeutic category. This major growth, in size as well as complexity, provides firms with significant opportunities and also with significant challenges. MME is prepared to help navigate these uncharted waters.
MME Oncology is uniquely qualified to help our oncology/hematology clients identify, communicate, and capture the value of their biological, chemotherapy, and supportive care products. Our ability to provide unique insights from the perspective of multiple market participants, combined with a comprehensive understanding of the oncology markets, helps us make our clients more successful.
About Medical Marketing Economics
MME is a global leader in the development of value-based strategies and market research for health care goods and services and assists clients in gathering, evaluating, and understanding the information needed to make profitable, value-based decisions about their products and services. MME has offices in Oxford, Mississippi, and Montclair, New Jersey. For more information about Medical Marketing Economics, visit www.m2econ.com.
For more information about our services in oncology, contact us via e-mail at info@m2econ.com or phone Kevin Patterson or Carlton Sedberry at (662) 281-0502.
