COVID may have disrupted our industry but at MME, we’re staying ahead of the curve by gathering the best information available for our clients. We recently commissioned a series of surveys to provide valuable insight into the business and operational issues currently facing payers and to offer recommendations for where our clients need to focus.
The results of this study have illuminated clear pathways to success:
- Tighten your value messages and story – without face to face meetings they have to stand alone.
- Understand how payers are making decisions based on rapid reactions to the current landscape, as opposed to a thoughtful process, and how to adjust your strategy and messaging accordingly.
- Assess how your presentation will be perceived – if your message does not resonate with payers it could take months to get on their calendar again and you may not get a quick second chance.
- Consider how you make your budget impact clear and transparent in your product payer presentation; you need to capture the payer’s attention from slide #1.
The PDF file is a topline summary of those findings; download using the link below.
In the next few weeks, we’ll continue to release more findings from our surveys on our website and social media channels.
For our trusted partners, we are extending an invitation to a virtual meeting to talk through these research results and how they translate to actionable strategies for your product. We look forward to helping you to prepare your organization by providing some potential strategic solutions and next steps unique to you. Please reach out if you would like to schedule a time to talk. We are here and ready to help.
